Ever heard of the brains RETICULAR ACTIVATING SYSTEM?

 

In Ed Mylett's Book Maxout Your Life, he talks a lot about the part of our brain called the Reticular Activating System. This is the filter through which we see the entire world! 

If something is important to you, the reticular activating system reveals it to you, whether through vision, sound, touch, or conscious thought. 

Say, for example, you are buying a new blue Hyundai i30. All of a sudden, you are noticing blue Hyundai i30's everywhere on the road around you! You’ve never noticed them before, but now you can’t “unsee” them. This is because the information that blue Hyundai i30's exist is important to you now! 

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