Small Changes Are a Big Deal
Dunkin’ Donuts began offering a new type of coffee. For most coffee shops, brewing up an extra batch is no big deal. But for Dunkin' Donuts which serves more than 5 million customers per day and deals in tonnes, not pots, the launch of Rainforest Alliance Certified Dark Roast is a huge undertaking.
That is a BIG DEAL! 5 million coffees a day!
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