Insight Magic Number 1: Turn the marketing model on its ear.
Most concerts are carbon copies of the next - so if you have seen one Paul McCartney show you have seen them all... so the repeat attendees are limited. The aim is to sell more records.... the youtube of Tokyo is nearly exactly the same as the concert I attended 2 years ago in Brisbane - I am not complaining but I won't be in a hurry to see Paul again.
The Grateful Dead played a different playlist each night or a different style if the numbers were the same - in a year they played more than 500 different songs. they had a huge number of repeat attendees to their shows who wanted to hear a different show each night. [The Dead Fans.]
#WayneMansfield, #Wayne Mansfield, #GratefulDead, #MarketingsDirtyLittleSecrets, #SMM2021, #ExperienceOracle
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