The high cost of a little bit sooner

The high cost of a little bit sooner

Seth Godin

As the news cycle has trained us to find out results the moment they happen (or sometimes, as polling promises, before they happen), it’s easy to lose track of a simple truth:

There’s a sweet spot between knowing with certainty at a low price (yesterday’s weather report is free) and guessing with a bit of a head start at a huge price (insider trading information).

When we’re anxious, we spend too much time and thus too much money trying to hurry up what we’re about to find out anyway.

A deep breath is usually a better plan.

#SethGodin
#WayneMansfield