11 Rules for Rebootologists

Originally published in Rebootology


1.It’s got to be a BIG idea that you can “get” in seconds. 
2.Strive to create 10x – 100x in value for Money you invest. Your rewards will always proportionate to the value you provide. 
3.You must expect premium price so you can provide an extraordinary value & experience. 
4.Provide a ‘Reason Why’ people should do join you and be happy to pay you a premium.
5.Get paid before you deliver your product or service.
6.You get to make the rules for your life. Don’t let other people's norms dictate how you’ll work or who you’ll work with.
7.Create your next adventure around your life instead of settling for your life around your adventure.
8.Consistently and constantly force yourself to focus on the ‘critically few’ proactive activities that produce exponential results. Don’t get caught up in minutia & bullshit.
9.Seek to minimize start-up risk but have maximum upside potential.
10.Get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not – move on and fail forward fast! If it’s got potential – then you can make it better.
11.Find partners and team members who are strong where you are weak and appreciate being paid on results.


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