Weak links versus strong links

Mark Schaefer

Weak links versus strong links — A common misconception is that “audience” equals “action. It does not. If you are reading this post, you might have discovered it through Twitter or Facebook. But if you have no emotional connection to Mark as a blogger, are you going to hire him? Buy his marketing books? No. Social media marketing simply opens up the door for connections through weak relational links. You still have to do the hard work to turn those folks into buying customers. -

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http://www.businessesgrow.com/2015/06/01/best-social-media-platforms/#sthash.dTUBotPG.dpuf