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Hi. This is Wayne Mansfield. Welcome back to my 23 steps to conquer Social Media 2012.
What I wanted to talk to you about in this session is the application we use, which was originally called TweetLater, but at the time when Twitter was looking at grabbing back its name, it changed its
name and became called SocialOomph. SocialOomph is a automation program that allows you in various levels of automation to look at various paths of your social media exposure.
We use it for automatically following back and giving direct message, when people follow us on Twitter. So that we can tell them that we know they're following, and we also put a link in and the link links people back to various sites that we want them to look at. So it's a daily regimen where in the morning I have a look at who's followed me back, and the great thing about SocialOomph, it has some facilities in it to show you whether the person following you back is a real person, a company, or it is a bot.
It gives statistics of how long they've been on Twitter, how many times they tweeted, how active they are. So we use it. It's really a great application, that allows us to keep on top of these things. Within SocialOomph, it has a process that say this person is definitely worth following back, this person is definitely not worth following back and this one maybe you should think about whether they're going to add to your experience in the social media marketing.
Now, it can be totally automated which some people use, but I prefer to have a look at it most days and it stores up the information for up to 72 hours so if you missed it, you're traveling, there's no harm done. So basically you can have a look at your activity on the net and who's doing what.
What I wanted to talk to you about in this session is the application we use, which was originally called TweetLater, but at the time when Twitter was looking at grabbing back its name, it changed its
name and became called SocialOomph. SocialOomph is a automation program that allows you in various levels of automation to look at various paths of your social media exposure.
We use it for automatically following back and giving direct message, when people follow us on Twitter. So that we can tell them that we know they're following, and we also put a link in and the link links people back to various sites that we want them to look at. So it's a daily regimen where in the morning I have a look at who's followed me back, and the great thing about SocialOomph, it has some facilities in it to show you whether the person following you back is a real person, a company, or it is a bot.
It gives statistics of how long they've been on Twitter, how many times they tweeted, how active they are. So we use it. It's really a great application, that allows us to keep on top of these things. Within SocialOomph, it has a process that say this person is definitely worth following back, this person is definitely not worth following back and this one maybe you should think about whether they're going to add to your experience in the social media marketing.
Now, it can be totally automated which some people use, but I prefer to have a look at it most days and it stores up the information for up to 72 hours so if you missed it, you're traveling, there's no harm done. So basically you can have a look at your activity on the net and who's doing what.
We find that everyday there's somewhere between a hundred
and three hundred people that followed us back. Remember, we've got over a
hundred thousand people following us on Twitter.
What happens with SocialOomph it sends them a welcome message and says "thanks for following, when you're in Perth, which is as close to paradise as you can on Earth, come and visit us", and we put in a link which takes them to other properties that we have on the net, or maybe we're promoting a client and in some cases we take it to the West Australian government.
What happens with SocialOomph it sends them a welcome message and says "thanks for following, when you're in Perth, which is as close to paradise as you can on Earth, come and visit us", and we put in a link which takes them to other properties that we have on the net, or maybe we're promoting a client and in some cases we take it to the West Australian government.
Because I'm based here in Perth, Australia, to WA
Government tourist site. So saying this
is a fabulous place to come have a look at, that's what we do with SocialOomph.
It is Step 2 on our 23 steps to Conquer Social Media 2012.
So this is Wayne Mansfield saying until we get time to chat again, thanks a lot and see you again.
The link to SOCIALOOMPH is an affiliate link... if you buy the pro version I make a few cents...
It is Step 2 on our 23 steps to Conquer Social Media 2012.
So this is Wayne Mansfield saying until we get time to chat again, thanks a lot and see you again.
The link to SOCIALOOMPH is an affiliate link... if you buy the pro version I make a few cents...
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