Ideas that are remarkable are much more likely to spread than ideas that aren't. Yet so few people make remarkable stuff or do remarkable things.Why? Probably because they think the opposite of remarkable is bad or mediocre or poorly done.
If you travel on an airline and they do everything right, you don't tell anyone. That's what's supposed to happen.
What makes it remarkable is if it's horrible beyond belief OR if the service is so unexpected (They arrived an hour early! They gave me a complimentary ticket because I was cute! They served flaming crepes suzette in economy!) that you need to share it.
Are you making very good stuff? And how fast can you stop?
(with thanks to Seth Godin)
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