"What if someone steals our stuff?" is the wrong question.
Ask "How can we get people to steal our stuff?" Marketing is copy promotion -- the exact opposite of copy protection. Just don't share anything that is really top-secret. eMarketer fills their blogs and newsletters with helpful graphs and charts that are perfect for pasting into your reports and presentations.
And they love it - thousands of executives are displaying their chart and logo to tens of thousands of colleagues. Are they giving away too much? No way -- the free charts are handy ads for their expensive reports, the real product. What better way to sell the report than getting readers to present the highlights in a private company meeting.
Do insist that your content is properly credited, with a link to your site, but beyond that ... encourage the sharing.
The Lesson: When we advertise, we pay to spread our content. Don't stop customers from doing it for free!
More great stuff on the GasPedal blog.
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